Your Authority Engine

Turning 6 Years of Trust into Digital Assets

Created for Bethany George

You Built the Foundation. Now, It's Time to Scale.

Bethany, over the past six years, you've done the hard work that most business coaches skip.

You built real relationships.

You earned trust in the Columbus business community.

Through the Chamber of Commerce, NAWBO, and the National Speakers Association, you've established yourself as a credible, authentic expert in sales coaching for heart-centered service businesses.

You've invested countless hours in one-to-one conversations, networking events, and speaking engagements. You've helped business owners transform their relationship with sales.

Your clients know you. Trust you. Refer you.

But here's the challenge:

When someone you meet at a Chamber event goes home and searches for you online, or when a NAWBO member tries to refer you to a colleague, there's no library of content to validate your expertise.

Your authority exists in rooms and conversations.

But it doesn't yet exist in search results.

This isn't a failure. This is an untapped opportunity.

The Missing Piece: Digital Proof of Your Expertise

Right now, your business growth depends on you being in the room.

Every client comes from a personal conversation, a referral from someone who knows you, or a speaking engagement where you can demonstrate your value in real time.

This works.

But it has limits.

•You can only be in one place at a time.
•Referrals depend on someone remembering you at the exact moment a conversation happens.
•When someone hears about you second-hand, they have no way to experience your expertise before reaching out.

So, the answer isn't to stop networking. The answer is to create digital assets that work alongside your networking, turning every conversation into a chance to scale.

The Columbus Market Opportunity: You're Already Ahead

I took a look at the online presence of other sales and business coaches in the Columbus area.

The results validate what you already know from your networking: you're one of the most credible voices in this space.

But the data also revealed a critical gap.

Competitor	Local Presence	Searchable Video Content	Strategic Analysis
Amy Franko	Columbus-based, corporate training focus	None	Strong LinkedIn presence, but no searchable YouTube content for small business owners.
Sales Coaching Institute	National brand with local page	None	Generic national content; no local Columbus focus or relationship-based approach.
Carried The Bag	Columbus-based	None	Website exists, but no video library or educational content.
Bethany George	Chamber, NAWBO, NSA member for 6 years	Not yet (but I'm fixing this)	Established local trust and credibility, but no digital content library to scale it.

What This Means

You've already done the hardest part: building trust and credibility in your local market.

Your competitors either focus on corporate clients (not your niche), operate as national brands without local roots, or simply haven't invested in creating educational content.

No one in Columbus is creating a searchable library of helpful content for small business owners who struggle with sales.

When a business owner searches Google or YouTube for "how to sell without feeling salesy" or "sales coach for small business in Columbus," no one is there to answer them.

This is your opportunity to be the first and only answer.

The Strategy: The Blue Ocean Approach

You already know the power of being where your clients are.

That's why you joined the Chamber, NAWBO, and NSA.

You went to where the conversations were happening, rather than trying to shout louder in a crowded space.

I'm going to apply that same strategic thinking to your digital presence.

Red Ocean
(Crowded and Ineffective)

•Posting daily on Instagram and Facebook, competing for seconds of attention
•Interrupting potential clients with ads
•Content dies in 24–48 hours
•Requires constant effort to stay visible

Blue Ocean
(Where Your Clients Are Searching)

•Creating searchable videos on YouTube that answer specific questions
•Being the solution they find when they're actively looking for help
•Your video assets generate leads for years
•Works for you 24/7, even while you sleep

How This Amplifies Your Existing Efforts

Picture this:

You meet a business owner at a Chamber event. They're interested but not ready to commit.

You send them a follow-up email with a link to your YouTube video: "What Do I Need to Say to Get a Client? (A Columbus Business Guide)."

They watch the video, experience your expertise, and forward it to a colleague who also struggles with sales.

That colleague watches the video, finds two more on your channel, and books a discovery call.

You just turned one conversation into two clients.

Without being in the room.

Your 30-Day Beta Plan: Four Strategic Videos

For this first month, the focus is on creating a foundational set of video assets that will establish you as the go-to sales expert in Columbus.

These videos answer the most common questions your ideal clients are asking, both in Google search and in the hallways of Chamber events.

1. "What Do I Need to Say to Get a Client? (A Columbus Business Guide)"

This video introduces your core "Trust Styles" philosophy and directly addresses the #1 question your ideal clients are asking.

Strategic Use: Send this to every new contact you meet at networking events as a follow-up resource.

2. "Is Sales Just a Numbers Game? (Why Columbus Small Businesses Struggle)"

This debunks a common myth and positions your relationship-based approach as the superior alternative for service businesses.

Strategic Use: Share this in NAWBO discussions when members talk about struggling to get clients.

3. "If I'm Not a 'Natural' Salesperson, Can I Still Succeed?"

This video is a perfect entry point to explain the 16 Trust Style archetypes, giving viewers an immediate "aha!" moment about their own strengths.

Strategic Use: Use this as a teaser for your "Discover Your Trust Style" quiz and workshops.

4. "When Should a Columbus Business Owner Outsource Their Sales?"

This positions you as a trusted advisor, helping owners make one of the most critical decisions in their business journey.

Strategic Use: Share this when Chamber members ask about hiring salespeople.

The Goal for This Month

The goal is simple and measurable:

Generate your first inbound inquiry from a client who found you through search or a video referral within 30–60 days of launch.

This isn't about replacing your networking. This is about creating digital assets that multiply the effectiveness of every conversation you have, every referral you receive, and every speaking engagement you deliver.

What Happens Next: The Roadmap

This beta month is Phase 1 of a three-phase strategy.

Phase 1: Local Authority (Months 1–3)

I'll establish you as the go-to sales expert in Columbus by creating a library of searchable content focused on local business owners. You continue your Chamber, NAWBO, and NSA involvement, but now you have digital assets to share at every interaction.

Phase 2: Regional Authority (Months 4–12)

I'll expand your reach beyond Columbus to the broader Ohio and Midwest markets. Your local success stories become proof of your methodology, and your reputation begins to precede you in regional business circles.

Phase 3: National Authority (Year 1+)

I'll position you as a national thought leader on relationship-based sales and the Trust Styles framework. Your local and regional credibility becomes the foundation for speaking engagements, podcast interviews, and national recognition.

But we start local.

Because that's where your strength is, and that's where the opportunity is most immediate.

Future-Proofing Your Authority: Being Found by People AND AI

You know how people are starting to ask ChatGPT and AI for recommendations instead of just Googling?

When someone asks ChatGPT, "Who's a good sales coach in Columbus?" or "How do I sell without feeling pushy?" — your videos and content can be what the AI recommends.

This is called GEO (Generative Engine Optimization), and it's the future of how people find experts.

Why This Matters for You

Search behavior is shifting. People are asking AI assistants for help, not just typing into Google.

When someone in Columbus needs sales help, they might ask:

•ChatGPT: "Find me a sales coach in Columbus who teaches authentic selling"
•Perplexity: "How do I sell without feeling like a used car salesman?"
•Google AI Overview: "What's the best sales approach for small business owners?"

Your YouTube videos, blog posts, and content will be the sources these AI engines pull from and recommend.

You're Already Positioned for This

The way I'm building your Authority Engine already positions you perfectly for GEO:

✓YouTube videos — AI engines scrape video transcripts heavily
✓Question-based content — Matches how people prompt AI assistants
✓Local expertise markers — Chamber, NAWBO, Columbus focus
✓Conversational style — AI engines prefer natural language

This isn't extra work. This is the same strategy, optimized for both traditional search AND AI-powered search.

When someone in Columbus searches for sales help — whether they use Google, ChatGPT, or Perplexity — you'll be the answer.

Most sales coaches aren't thinking about this yet. By starting now, you'll own the market before they even understand what GEO means.

You've spent six years building trust in Columbus.

You have the relationships, the credibility, and the expertise.

Now, I'm going to create the digital assets that turn those relationships into a scalable authority engine.

This isn't about starting over. This is about amplifying what's already working.

Let's build your Authority Engine.

— Ella Glasgow
Beyond Virtual Events